Setting Goals By Utilizing Mind Over Matter Success Conditioning

Dr. Purushothaman
September 18, 2013

Many people don’t have goals; as a matter of fact 70% of people don’t make an effort to have goals, while 25% of people have goals but don’t write them down. Nonetheless, the 5% who have goals and write them down achieve more than the 95% combined.

"The more intensely we feel about an idea or a goal, the more assuredly the idea, buried deep in our subconscious, will direct us along the path to its fulfillment." - Earl Nightingale

The sources of success or failure in everything we do in life or in business are our values and beliefs and the varying levels of emotional intensity they evoke in us. Our values are the driving force behind setting and attaining great or mediocre business and life goals. For most people there are conflicts in goals attainment; on one hand they have success as their number one value in life they want to reach, and on the other they have fear of rejection as the number one value they are trying to avoid.

As human doings we are born with two fears, the fear of loud noises and the fear of falling over, and every other fear we currently have is the result of our own negative beliefs or unproductive values that we developed along the way. These undesirable values and beliefs induce negative emotions and adverse attitudes within us. They blind our wisdom, and we fail to realize that It’s not the events that happen in our lives that make the difference it’s the meaning we give these events. When we deprogram the adverse meanings into positive ones, we can then alter our outlook to life and ultimately our destiny to the better.

Hence, our values and beliefs are the sources of success and failure in our lives and the guiding force behind our goals or the lack of. They are the driving influence behind attaining great or mediocre goals. They are the controlling energy of pain and pleasure in everything we do. Furthermore, our Values tell us what states we should be giving attention to. We give attention to joyful values because they are going to lead us to lots of pleasure, and we also pay attention to the painful values, these are the states that we believe they are going to be the most painful, and we are going to avoid them at any cost.

These two types of values are called moving towards and moving away values. Moving towards values like love, power, success, adventure, happiness, security, comfort; states that would create pleasure if we would experience them, these are values or states we try to move towards, and try and get in our life. We also have a set of values that we try to avoid; we call those moving away from values. These are states like frustration, anger, physical pain, humiliation or depression; states that we try hard to avoid.

“Highly proactive people recognize their responsibility. Response Ability. They do not blame circumstances, conditions or conditioning for their behavior. Their behavior is a product of their own conscious choice, based on values. When you swallow the bitter pill and realize that you have chosen to be miserable, or unfit, or stressed, or disconnected, also realize that you can choose not to be” Steven Covey

So how can you use this understanding to influence your goals and to ultimately create a successful life?

First thing you got to do, is ask some simple questions of yourself like; what are your values and beliefs? What are the triggers that cause you to feel good or bad in your life? What are the things that you are trying to avoid? What are the meanings and rules you have for these values? By properly labeling your values and identifying their positive meanings, you can design your life’s purpose by conditioning yourself for triumph and setting your success goals.

We all have a hierarchy of values that is guiding us with varying emotions and different levels of intensity. All of us in life have learned to take different words that we call emotions and to give them levels of importance and values, these values can pretty well determine the direction of our lives. Some of the positive feelings that are pivotal to the attainment of our goals are:

- Passion to keep us going when times are tough
- Self belief to carry on despite the doubters
- Desire, to become successful with burning determination to achieve our goals
- Vision, to have a dream and inspire others to help us achieve it
- Focus to achieve our goals and not get distracted
- Persistence and tenacity, to keep going and never give up
- Hard work and self discipline to get things done with willingness to make the necessary sacrifices
- Optimism and enthusiasm, to keep ourselves and those around us positive

It takes a lot of efforts to be negative and to adopt pessimistic, unproductive values, but passion and self belief are natural and lead to the progressive realization of our pre-determined worthwhile goals.

“Too many of us, when looking at becoming successful look without, while all along the answer lies within.”

By: Advantex International

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Michael Yacoub is the CEO and Founder of Advantex International. Advantex International is located on the Gold Coast, Qld Australia and provides business coaching, strategic planning and business development services. If you are looking for business coaching on the Gold Coast, please visit

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