Examine management's assumptions, perceptions, predispositions about the market, and determine to what extent they are valid.
Use one or more of the following Marketing strategies: Use, improve -- marketing materials; advertising; trade shows; direct mail; market research; public relations; etc.
Use one or more of the following Sales strategies: For Sales staff -- increase their selling time, increase their numbers, increase their knowledge, skills; engage sales reps, distributors; enhance customers' knowledge of what's offered; etc.
Expand our business within the segments we serve; or expand into other segments; or expand our geographical area; or change the % of sales we make within our existing client base, segments, or geographical areas.
Determine what the competition has going for it, and then exceed them.
Evaluate new opportunities in the market--in terms of acquisitions, new products/services, collaborations with others, etc.
"Attract" the market to us - by immediately implementing cleanliness & organizing work to the next highest level; and by managing our finances better. (This can invoke a response and make the market come to us.)
Determine what our unique strengths are, and incorporate this information in our marketing and sales efforts.