Are Collaborative Wellness Programs Just a Trend?

Dr. Purushothaman
January 22, 2014


In order for companies to create a deeper community centered dialogue, they are turning towards Collaborative Wellness Programs. Some may call this a trendy move, however, the success is undeniable. Many companies are partnering with hospitals, colleges and art programs to collaborate on behalf of their employees and the community at large. It is actually quite remarkable how these organizations are tackling multiple areas of involvement with one program. The collaborative wellness programs offer the company a connection to the arts, community, health and well-being of their employees and positive public relations.
An example of a collaborative wellness program would be an organization partnering with a visual arts college and a health care provider. If the company does not have a wellness coach on staff, the health care provider most likely will and this person or team will be responsible for designing the elements of the program. For instance, the wellness coach would pair the visual arts college with employees in order to provide workshops. These workshops would be designed to focus on meditation, creativity and provide an outlet for employees to express themselves and decrease stress. The visual elements created by the employees could be displayed at the company, the college, online.
Companies are jumping on this bandwagon because of the immense benefits which include: lower health cost, increased retention rates, decreased rate of illness and injury and overall employee satisfaction. There is something to be said about happy, healthy employees. This leads to a more positive and upbeat culture in general. It is nice to come to work at a place where people are happy and want to be there. Culture plays a significant role in our overall happiness, health and determines whether or not the employee gives 110% or just the acceptable minimum.
Collaborative wellness programs may be trendy; however, they are working. The RAND Employer Survey data suggests that nationally, about half (51 percent) of all employers with fifty or more employees offer a wellness program (Rand Health, 2013). If your company is interested in getting on board with this concept, it is a good idea to find a wellness coach that is certified and knowledgeable. There are many resources that provide coaches. HR Managers should check with local clinics, insurance carriers and HR organizations they may be a part of. There are also many self-employed wellness coaches who specialize in corporate programs and may be a perfect fit for your organization.
As with any new program, you should evaluate the results after implementation. This can be easily done by surveying the participants to gauge the program EUR(TM)s effectiveness as well as the participant EUR(TM)s satisfaction. This will allow you to fine-tune the program to best need your employee EUR(TM)s needs.
About the Author
Tonya is a writer for Catalyst Coaching Institute. CCI provides wellness coach certification and training. We offer the official CWC designation as a Certified Wellness Coach, as well as continuing education.

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