Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful “selling conversations” with disappointing outcomes, and definitely without discounting my time.
A year later I figured it out…
I discovered a practice-building strategy used by virtually every successful coach today. It’s a strategy that guarantees more clients, yet doesn’t require you to actually sell coaching.
What is it? I am talking about “value creation.” Creating value by educating your prospects about the topic of your expertise has been the #1 shift I had to make in my business to reap the rewards of a stress-free, ever-growing coaching business.
What do I mean by value creation? You can create value by turning your knowledge, experience, or story into educational products and programs, such as:
* E-Books and E-Courses
* White Papers and Special Reports
* Audio and Video Trainings
* In Home Study Courses
* Teleseminars and Webinars
* Workshops and Seminars
Not only will you get to enjoy additional income, but something else happens: unspoken trust, credibility, and instant client attraction.
People want to work with you and only YOU! No questions, no negotiations – “how do you work?” and “when can we start?” are the only 2 questions you’ll hear when you focus on creating value first.
So how do you do that? Here are a few getting started tips:
* Take a look at all the materials you’ve created for your coaching clients and turn them into a toolbox, a guide, or even a membership site on your topic.
* Create a live or virtual workshop, then turn it into a product and offer on your web site.
* Hire a ghost writer to develop educational products and programs for you.
If none of the above appeals to you, then consider getting a suite of plug-n-play coaching products you can brand as your own and promote to your clients, available at Ready Made Coaching Products
These products were developed by industry professionals: complete teleseminars, workshops, and speeches you can customize and make your own. Topics include:
* Vision and Goal Setting
* Life Balance
* Stress Management
…and more. So if you’re short on time or don’t like creating products, but want to take advantage of this proven practice-building strategy, be sure to check out these done-for-you programs.
Final word… Focusing on creating value instead of “chasing” clients has been my biggest secret “weapon” in business.
About the Author
Milana Leshinsky shows coaches and consultants how to turn their knowledge into a multiple income stream business empire. To get a FREE copy of her “New Coaching Manifesto: Why 9% of Coaches Succeed, While Others Fail, and What To Do To Prosper In Coaching”, visit her web site at http://www.coachingmillions.com